Law of Hollywood Land

Entertainment Legal Bouts and Justice

Ben Vereen Sues Toothpaste Company For Wrongful Endorsement

ben-vereen-sues-supersmile

Back in 2007 at the TV Land Awards Ben Vereen (featured in All That Jazz and plenty of television appearances) was given a tube of Supersmile toothpaste in one of the gift suites.  He was filmed talking with the spokesperson, and the footage later appeared on the company’s website and on YouTube without his permission.

Vereen is now seeking more than $450,000 in damages.

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March 30, 2009 Posted by | Lawsuit | , , , | 1 Comment